Amazon Fashion has launched five of its own private-label brands in Europe, but another 103 have already been introduced in the US by the web giant, although it denies claims it is competing with client brands.
The Spanish group, which owns Cortefiel, Springfield and Women'Secret, reported a sales increase of 0.9% to €559.5 million in the first half of the year, boosted by the strong performance of its e-commerce business.
Amazon chose denim for the theme of the event it held in Berlin from October 24 through 27, offering a playful festival experience to visitors as it seeks to boost its fashion credentials in the minds of consumers.
The denim industry produced $19.7 billion in merchandise in fiscal 2018, a figure which, according to a recent study, is predicted to increase an average of 3.2% over the coming years to reach $25.4 billion by 2025.
Parisian trade show Première Vision welcomed 56,154 visitors on September 17 to 19, at an edition centred on the issues of sustainability and innovation, and boosted by an intense conference programme.