On May 20, the Colombian designer and the Catalan label will launch a capsule collection inspired by summer, Miami and the '90s. Cortázar talked to FashionNetwork.com about his own and his eponymous label’s projects.
FashionNetwork.com spoke to Desigual’s Jordi Balsells, channel strategy director, and David Sgreccia, geographies business director, about the group’s plans in Japan, its post-pandemic recovery and future projects.
For the fifth consecutive financial year, Desigual has recorded a slump in revenue. In 2019, the label generated a turnover of €589 million, but in 2020 sales plummeted and the group’s losses increased to €83 million.
The Catalan fashion label is upping its omni-channel game by launching a project to expand its e-shop, reaching 150 countries in 2021. Last year, 30% of Desigual's revenue was generated by the e-tail channel.
The brand has dismissed drastic changes in favour of plans seeking to adapt its workforce in order to minimise the impact on employees. CEO Alberto Ojinaga intends to "ensure the survival and stability of the company."
As the brand returns to its store opening plans following Covid-19, FashionNetwork.com spoke to David Sgreccia and Balázs Krizsanyik, the men driving the international expansion of the brand founded by Thomas Meyer.
The Catalan label is gradually restarting its physical retail activity, with the staggered reopening of its 57 stores in Austria and Germany. From May 4, Desigual’s 13 Austrian stores will all be operational again.