Coinciding with the launch of Desigual's start-up accelerator, FashionNetwork.com spoke to the Catalan label's CEO, Alberto Ojinaga, who explained the group’s new strategy centred on innovation and collaboration.
The company has become a pioneer in Spanish fashion with the launch of an accelerator in collaboration with Plug and Play. The programme could invest up to 15 million euros in projects over the next three years.
Jordi Balsells, director of strategy and channels at Desigual and a member of the Spanish label’s executive committee, is leaving the company to take charge of licensing and merchandising at the Catalan football club.
Esteban Cortazar, who began his fashion career as a teenage wunderkind, returned to his pre-teen days in halcyon hipster days of nineties Miami for his new linkup with Spanish label Desigual that launches today.
On May 20, the Colombian designer and the Catalan label will launch a capsule collection inspired by summer, Miami and the '90s. Cortázar talked to FashionNetwork.com about his own and his eponymous label’s projects.
FashionNetwork.com spoke to Desigual’s Jordi Balsells, channel strategy director, and David Sgreccia, geographies business director, about the group’s plans in Japan, its post-pandemic recovery and future projects.
For the fifth consecutive financial year, Desigual has recorded a slump in revenue. In 2019, the label generated a turnover of €589 million, but in 2020 sales plummeted and the group’s losses increased to €83 million.
The Catalan fashion label is upping its omni-channel game by launching a project to expand its e-shop, reaching 150 countries in 2021. Last year, 30% of Desigual's revenue was generated by the e-tail channel.
The brand has dismissed drastic changes in favour of plans seeking to adapt its workforce in order to minimise the impact on employees. CEO Alberto Ojinaga intends to "ensure the survival and stability of the company."