Farfetch launched its ‘Farfetch Communities’ initiative earlier this year with content curated by influencers, and now the shopping platform’s latest move involves content created in collaboration with brands.
Radley London is continuing to raise its profile via celebrity marketing links and after naming actress Eleanor Tomlinson as its brand face last year, it has now signed up tennis star Johanna Konta too.
Karl Lagerfeld has announced the appointment of Carine Roitfeld as its style adviser for three seasons, starting with Spring/Summer 2020. Roitfeld's role will be to perpetuate the eponymous designer's heritage.
After the German press published an interview with brand CEO Pier Paolo Righi, it looked like Carine Roitfeld and Hun Kim would take over the late designer's label, an option since denied by the brand to FashionNetwork.
Karl Lagerfeld has inked a new collaboration; this time with fashion entrepreneur and style icon Olivia Palermo. She will style a selection from the Lagerfeld's fall 2019 collection; and co-create some bespoke designs.