Covid has forced the Italian luxury industry to step up the pace of its transformation and search for investors, as shown by Zegna announcing a forthcoming stock market listing, and L Catterton’s acquisition of Etro.
Fashionistas have been predicting the death of haute couture for over decade, but when the next Paris haute couture season debuts next week, it will boast more live catwalk shows than any fashion season this year.
When Max Mara staged its Marella Agnelli moda resort 2022 collection at sunset on Tuesday in the Bay of Naples it marked the latest step in a subtle and long-term repositioning of the house as a major fashion player.
Milan Fashion Week Men ended on Tuesday with a sense of unfinished business. Nearly all shows were virtual and there was little buzz in the city, though designers conveyed unreserved optimism in their videos.