Marcelo Burlon, the former DJ and co-founder of Off-White owner NGG, unveiled his new brand image in Milan with a richer, more couture collection that signalled a notable move towards a more high-end aesthetic.
New Guards Group, the Italian owner of Off-White and Heron Preston, acquired by luxury e-commerce giant Farfetch in 2019, has purchased Ambush, adding the Tokyo-based label to the company's already impressive portfolio.
Established in 2013, the high-end brand led by Anouki Areshidze is a staple of the Georgian fashion scene. Classic silhouettes like trench coats and midi dresses are reworked with the brand’s eco-friendly spirit.
Continuing its efforts to align itself more closely with consumers’ appetite for fashion experiences, the BFC has revealed the two designers who will be staging public-facing catwalk shows at LFW in February.