Italian company Fashion Box, which owns denim brand Replay, said it saw revenues rising 10.3% to €262.3 million during 2019. It also saw a 30% surge in EBITDA at €28 million, which represents 11% of its total turnover.
Late last week, the Parc des Princes in Paris was decked out in Replay colours, as local club PSG and the Italian denim label presented the first collaboration in a partnership set to continue for the next four years.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.
For winter 2016-17, Replay announced a collaboration with Italian rapper Fedez, who will design for the fashion label the 'NoGodz' capsule collection, as irreverent and ironic as the artist's personality.