Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
Swiss watches marketplace Time-To-Find has taken an unusual approach to fundraising and has swapped 'airtime for equity' with UKTV. The BBC-owned channel now has a stake in the firm that gets exposure to 30m+ consumers.
The second year of the shopping networks’ The Big Find international product search will see the launch of 90 emerging brands on the channels, more than two thirds of which are women or minority-owned businesses.
The shopping networks will be launching over 70 new brands discovered through “The Big Find” before the end of this year. The newcomers will be offering shoppers cosmetics, jewelry and accessories, among other products.