Having been purchased by Eric and Michaël Dayan in 2019, the Sonia Rykiel brand is set to change hands again, joining the portfolio of American fashion group G-III Apparel, owner of labels including Donna Karan.
The Swiss group, owner of Cartier, Net-à-Porter, Chloé, Dunhill, Alaïa and more, announced on Wednesday the acquisition of historic Belgian leather goods house Delvaux. The transaction amount was not disclosed.
Christina Zeller, the artistic director of Delvaux, is leaving the company after almost a decade at the Belgian luxury marque. The artistic direction of Delvaux will be taken over by the house's creative studio.
Marco Probst, who led the Belgian luxury leather goods brand from 2012 to 2018, is back in charge, succeeding Jean-Marc Loubier, who continues as president of First Heritage Brands, the group that controls Delvaux.
Eric and Michael Dayan, co-founders of Showroomprivé, who bought the rights to the Sonia Rykiel brand after the label's liquidation, are another instance of e-entrepreneurs taking over a renowned French fashion label.
Following the company's liquidation, the Sonia Rykiel brand was put up for auction. FashionNetwork has learnt that it is brothers Eric and Michael Dayan, two of Showroomprivé's founders, that have purchased the label.
The French label went into liquidation in July, and has been gradually dismantled. It may still rise from the ashes though, and a ruling on the bids for its trademark rights and archives will be made in mid-December.
The Paris trade court decided to postpone the deadline for submission of offers to acquire the brand until July 18 in order to “give all parties the chance to file” following several withdrawals from applicants.