Italian brand Fendi has launched a new version of its signature 'Baguette' bag, which features a first for the brand: the bag has its own scent, thanks to a collaboration with contemporary perfumer, Francis Kurkdjian.
At a time when every major luxury group wants to buy a niche perfume brand, few indie scent houses have been performing as enticingly as Memo International - whose three marques are all rapidly expanding worldwide.
The luxury giant and its labels are adopting measures to promote diversity and gender equality, and recently LVMH adhered to the code of conduct against the discrimination of the LGBTQ community in the workplace.
Acqua di Parma, which feted a new Christmas capsule this weekend, is expecting double digit growth this year. And next year too, as Italy’s most famous niche perfume brand continues its healthy global expansion.