The pandemic is almost behind us, and designers are celebrating a return to normal life with light, joyous, sensual outfits, judging from the summer 2022 women’s collections shown in New York, London, Milan and Paris.
The catwalks were graced with playful and magnetic shows on Thursday, with MM6 hosting a cocktail hour runway show at a cult Milan bar, while GCDS unveiled a sexy and sparkly collection that screamed Studio 54.
The Milan women’s fashion week starts on Tuesday with a schedule of 173 events, 65of them catwalk shows, featuring the return of Cavalli, Versace and Jil Sander, MM6’s first physicalshow and many interesting new names.
Milan Fashion Week is scheduled on September 21-27 with an extensive programme including 65 shows, 42 of which will have in-person guests. Physical events will be in a majority, 125 as opposed to only 46 digital ones.
Covid has forced the Italian luxury industry to step up the pace of its transformation and search for investors, as shown by Zegna announcing a forthcoming stock market listing, and L Catterton’s acquisition of Etro.
Brothers Giuliano and Giordano Calza have sold a majority stake in their high-end streetwear brand to Italian investment firm Made in Italy Fund, but will continue to play an active role at the company.
Few new brands are quite so out there in Milan these days as GCDS, a reverse immigrant story, that staged what it termed an “electronic bonanza,” to round off Thursday night’s action in Milan Fashion Week.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.
The world of video games has proven to be a highly prized avenue of communication for brands during lockdown, with many taking new game ‘Animal Crossing’ by storm -- and discovering the promising potential of gaming.