Made in collaboration with Tharanco Lifestyles, the initial range will launch nationally this fall, and will be available online and at outdoor and performance clothing retailers throughout North America.
In a year when the Hong Kong-based brand management group embarked on an ambitious restructuring program and had to face up to the disruptions caused by the Covid-19 pandemic, the company saw its revenue fall 29%.
Following Centric Brands’ bankruptcy filing, Marquee Brands has announced that it is taking back control of the BCBG Max Azria and BCBGeneration licenses, as part of its efforts to launch the Marquee-Direct platform.
The global sourcing giant has grown vulnerable in the last few years, and was given the green light by its shareholders to delist from the Hong Kong stock exchange to protect its capital amidst the health emergency.
The Hong Kong-based apparel, footwear and brand management company announced on Thursday that it has made significant progress in reducing its net loss as it continues to push forward with aggressive restructuring.