Shares in Beiersdorf dropped more than 10% on Wednesday after the maker of Nivea skin cream warned that its operating margin would fall in 2019 as it invests to compete with niche brands that are disrupting the sector.
German consumer goods company Henkel announced new hair care formulations and brands on Thursday, seeking to tap into demand for more natural ingredients as it tries to revive sluggish growth in its beauty business.
Henkel shares tumbled on Monday after the maker of Schwarzkopf shampoo and Persil detergent warned earnings would fall this year as it steps up investment in brands and digital technology to try to revive growth.
The German company has come up with a new mass-market self-care and beauty brand for the French and Scandinavian markets: N.A.E., or Naturale Antica Erboristeria, the fresh offshoot of an older Italian brand.
The apparel company, which reduced its European executive board last month, has recruited Aida Rizvo as its new director of marketing, a role in which she succeeds Manfred Mandel, effective 1st November.