High-end lingerie label Honey Birdette is to join Playboy owner’s PLBY Group portfolio with a purchase price of $333m. PLBY has big plans to expand the label and also has the deep pockets to make its ambitions a reality.
The Columbus, Ohio-based fashion retailer announced declining sales and widening losses for the third quarter on Wednesday, and has now confirmed that this year’s Victoria’s Secret Fashion Show will not be taking place.
UK-based lingerie label Bluebella has launched with Victoria’s Secret with the label now available at select Victoria's Secret stores in the US and on its webstore. It will launch at some of the UK stores on October 11.