South London outlet mall Icon Outlet at The O2 said sales during August reached record levels compared to the pre-pandemic period in 2019. Sales rose by 24%, average transaction value grew 11%, and footfall rose 10%.
Icon Outlet at the O2 now has an "interactive experience designed for capturing content to post on Instagram and TikTok”.The opening of Tikky Town underlines the importance of extra experiences for shopping malls.
McArthurGlen Designer Outlet York has announced the addition of two new brands, Raging Bull and Beauty Outlet. The news shows the resilience of the UK outlet channel at the same time as full-price locations struggle.
It’s become something of a 2020 tradition for retailers to coincide new store openings with post-lockdown reopenings and on Wednesday, as England’s stores welcomed shoppers back, there were three fashion-linked debuts.
UK retail seems to be recovering in a very uneven way with some destination types recovering faster than others and local high streets faring better than city centres. Outlet malls in particular seem to be doing well.
Tommy Hilfiger has opened a dedicated store for its childrenswear collection at the Icon Outlet at the O2, becoming the first brand to join the premium outlet centre in London since it reopened for trading on 15 June.