A sense of freshness as well as high expectations surround the forthcoming edition of Momad, which is taking place on 6-8 February alongside Shoesroom. The event marks Julia González’s debut as its new director.
The swimwear fashion week, a leading event for the European industry, is committed to becoming more international. The next edition, taking place on 3-5 October, will count with the support of Ifema as its organiser.
The Madrid trade fair welcomed 15,250 visitors and over 800 exhibitors to its February edition, keeping footfall levels high despite a change of direction. International visitors accounted for 25% of the total.
The Madrid trade fair has been trying to offer a more attractive proposition since the appointment of its new director, and has put diversification, design and sustainability at the centre of the event.
The trade show, which takes place from 8 to 10 February, will debut a new format, combining fashion and footwear. 34.5% of the almost 800 exhibitors will be new brands as the event continues to focus on sustainability.