A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.
It may only be digital but the upcoming debut Paris Fashion Week Online - Menswear looks to be very busy, with 68 events crammed into this month’s five-day season, and over a half dozen debutant brands.
The ‘Exclusive Live Shopping’ video service links up individual customers at their homes with shop assistants at the department store’s boulevard Haussmann branch; 120 brands are participating in the initiative.
The French label has inked a licence deal with the Italian eyewear group for the design, production and worldwide distribution of its eyeglasses and sunglasses. The first models will be launched by summer 2021.
A case study in how an influencer reinvented herself as a global brand, Anine Bing has built a fledgling fashion empire. FashionNetwork.com caught up with the influencer-designer as she unveiled her latest launch.
Instead of leading in fashion education, Paris has historically dawdled behind its greatest rivals. Though that seems very likely to change, and quickly, thanks to a major new project launched in Paris with the IFM.