Mango's online and client director expects the company to finish the year with 800 million euros in digital revenues and has outlined the brand's strategy for a channel which continues to grow despite the pandemic.
At the opening of a new logistics hub in Barcelona, a 190,000 sq mt facility that will bring the whole operation under one roof, the brand’s CEO announced an increase in sales and promising signs of a turnaround.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
The Spanish brand has announced an online partnership with a high-profile department store chain, as well as the opening of three concessions. Mango is also considering opening a flagship store in Miami or New York.
After three consecutive years of falling sales, revenues grew by 1.8% in 2018, while online sales jumped 30%. The company’s general manager also announced a 17% improvement in EBITDA to 135 million euros.