Superdry's co-founder is stepping down from the company and will focus on charity in the future, also making a big donation to boost biodiversity. His product and brand role will be shared among the creative team.
Julian Dunkerton sold on Monday a small part of his stake in the company, pocketing nearly £18m. He offloaded the shares, representing 1.23% of the company, after they rose to an all-time high in early January.
The founders of British fashion retailer SuperGroup, owner of Superdry, have launched an incentive plan that would see them share their wealth with the firm's 4,500 employees - if its share price rises significantly.
Supergroup on Monday said it is targeting growth in womenswer and sport, ownership of the jackets category and that Europe, the US and China are key focuses for growth. Oh, and its sales and profits are soaring too.
The company behind the Superdry brand worn by celebrities such as David Beckham said it plans to join the stock market, despite last week's decision by three much larger firms to abandon plans for listings.