New LovetheSales.com analysis of e-shopper demand shows a hunger for luxury investment pieces as well as high street fashion for the looming day when consumers will be able to restart their social lives.
Stronger than expected e-tail and keeping control of its inventory have put Joules in a good position for retail's comeback, it said Tuesday. But the firm still expects to have made a loss for its latest financial year.
As the lockdown continues, consumer e-shopping choices are evolving and a new report shows they want luxury, face masks, rainbow wear, exercise clothing, kidswear and anything worn by the Duchess of Cambridge.
Joules announced on Tuesday that customer traffic to its online store has been running ahead of its revised expectations and it continues to see strong levels of customer engagement with the brand via social media.