Premium fashion retailer Reiss has this week unveiled the first-ever kidswear offer that it flagged with its results last month. The company has created an upscale line that reflects the wider brand’s overall profile.
Just a short while after we heard that Uniqlo and Theory will be taking over the former Superdry flagship on Regent Street, London, it has emerged that the label has signed up for a brand new flagship.
Superdry CEO Julian Dunkerton has been presented with Organic Ambassador status at the BOOM (Best of the Organic Market) Awards 2021, citing his “passion for organic” in his vision for the retailer’s future.
Superdry continued to see falling sales in the first half and lockdowns mean the second half has started the same way, But e-commerce is rising and it remains focused on its long-term full-price strategy.