In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.
It’s being hailed as a world first and will doubtless give Stella McCartney a wider global platform in her drive for fashion sustainability. The designer has launched ‘leather’ clothing grown from mushrooms.
If anybody needed confirmation of how important fashion resale has become, it came on Monday with the announcement by France’s Vestiaire Collective of a new €178m financing round backed by Kering, among others.