Sales at Kering rose by 26% in the first quarter of 2021, led by a strong rebound for its star label Gucci, with growth in Asia and the United States more than offsetting new coronavirus lockdowns in much of Europe.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Bottega Veneta took its social media distancing position to a new level of aloofness this weekend, when it announced that it had staged a secret show in Berlin nightclub Berghain, while not releasing images of the event.
The French group has unveiled a new logistics hub in Trecate, northern Italy, which will bring together all of its European operations. The logistical reorganization will also affect the U.S., the Middle East and Asia.