The sportswear company and the fashionable rapper will produce a collection under the Under Armour Sportswear label and will partner on philanthropic community initiatives in Los Angeles and New York City.
Patrik Frisk heads to Under Armour from VF Corporation, where he held numerous executive roles over 10 years. UA also named Paul Fipps Chief Technology Officer and Colin Browne Chief Supply Chain Officer.
The sportswear maker posted a smaller-than-expected quarterly loss as operating income from its Asia Pacific business rose 13.2 percent, making the region the company's biggest profit generator in the latest quarter.
In an oversight of retail planning, Under Armour's Kohl's deal is effectively causing product to be sold cheaper at Kohl's compared to other retailers, and is also not helping to improve UA's image as a lifestyle brand.