After a period of focusing on Europe and the Asia-Pacific region, the VF Corp-owned backpack brand is turning its attention back to North America, where it is relaunching under brand president Nina Flood.
The outdoor apparel and footwear group announced on Tuesday that it has named Isabel Soriano as president of international, while Katherine Cousins is joining the company as global brand president of Sperry.
The Denver, Colorado-based owner of brands including Vans, The North Face and Timberland announced on Thursday that it has appointed company veteran Matt Puckett as executive vice president and chief financial officer.
The North Face, Timberland, Napapijri and other brands owned by VF Corporation will all feature together in the group’s first multibrand concept store, which is expected to pave the way for others in strategic cities.
As more school districts roll back their reopening plans to curb the spread of coronavirus, major retailers are aggressively discounting back-to-school items and airing new ads featuring students taking classes at home.
Kipling is continuing its brand reinvention and its latest step will be a move into hard-case luggage next year. The brand best known for its crinkle nylon material will launch a hard-shell range in February.