Burberry is one of several brands launching checkout on Instagram after seeing its pioneering B Series initiative, which releases limited-edition products on popular social media networks, prove a massive success.
Kylie Jenner has unveiled her first fashion collection for Adidas.The beauty entrepreneur and mega-influencer has teamed up with the sportswear giant on an athleisure series dubbed ‘Reveal Your Voice'.
Kourtney Kardashian has a new brand up her sleeve.The reality TV star has taken to social media to announce the launch of her latest venture, dubbed 'Poosh', along with the information that the label is "coming soon".
The beauty entrepreneur took to social media over the weekend to tease her 123 million followers with the news that her Kylie Cosmetics brand is about to launch new blushes, ‘kylighters' and bronzers in updated formulas.
Watch brand Daniel Wellington, apparel brand Fashion Nova and four different Kardashian brands each earned multiple millions in Earned Media Value over Black Friday, thanks to product mentions on Instagram.