'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.
The Fédération de la Haute Couture et de la Mode, French fashion’s governing body, has released the breakdown of the upcoming Paris Fashion Week, revealing that 18 houses currently plan to stage actual physical shows.
Few fashion organizations have had a busier spring than the Fédération de la Couture et de la Mode. FashionNetwork.com met with Pascal Morand and Séverine Merle to discuss Paris' upcoming digital menswear fashion week.
With Covid-19 forcing brands and influencers to take on a more responsible role in relation to consumers, a recent study from Launchmetrics analyses the future of the sector and highlights top quarantine trends.
Launchmetrics has tracked the data behind Pepe Jeans' partnership with Dua Lipa to measure its impact. The report uncovers a formula for success, enhanced by the brand’s own media and Dua Lipa’s global influence.
The Dominican singer achieved the highest media impact value of any celebrity or influencer at this February’s New York Fashion Week, while over in Hollywood, it was the Mexican-American actress who topped the charts.