Victoria Beckham retained her position as the biggest social media winner as far as fashion week mentions were concerned, but while she’s usually a big name at NYFW, this time it was London that felt her impact.
The CEO of Launchmetrics discussed its acquisitions, its plans for the beauty industry and Asia, and how luxury brands struggle to come to grips with millennials, in conversation with FashionNetwork.com
Launchmetrics has released its Met Gala social media report, calculating the value of posts with its MIV algorithm, and revealing Versace as the night’s clear winner, helped on its way by a certain Mrs. Kardashian West.
Launchmetrics has released its 4th “State of Influencer Marketing” report, revealing a number of trends, including skews in target demographics, changes in influencer remuneration and the rise of micro-influencers.
The label re-affirms its move away from traditional runway presentations in the run-up to New York Fashion Week with the launch of “Why Can’t We Get Along”, a collaborative film starring Ansel Elgort and Kate Mara.
The New York-based company has launched Souler, a new website bringing influencers and brands together to promote and sell products, powered by the technology behind its existing dropshipping platform.
Launchmetrics and the CFDA have released a report analyzing the relationship between social media and Fashion Weeks, finding that some brands received significantly more online attention during the events.