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Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
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30 published items with the word (s) or phrase Launchmetrics in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "The community behind the hashtag: how much are #MangoGirls really worth?")
The community behind the hashtag: how much are #MangoGirls really worth? -
![]( "Victoria Beckham proves hers is the most influential LFW brand")
Victoria Beckham proves hers is the most influential LFW brandA photo of British designer Victoria Beckham together with her daughter Harper was the most effective social media post during London Fashion Week, giving her brand the title of most influential of the London season.
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![]( "James Charles snatches social media crown at NYFW")
James Charles snatches social media crown at NYFWThe beauty influencer has come a long way since his disastrous spat with Tati Westbrook earlier this year, becoming the influencer with the highest media impact value at this month’s Spring 2020 New York Fashion Week.
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![]( "Launchmetrics unveils C-suite brand-decisioning platform for fashion, beauty")
Launchmetrics unveils C-suite brand-decisioning platform for fashion, beautyLaunchmetrics has just unveiled a new “brand decisioning platform”, a data analytics and benchmarking product targeting decision-makers and C-level executives.
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![]( "JLo leads social media rankings at CFDA Fashion Awards")
JLo leads social media rankings at CFDA Fashion AwardsLaunchmetrics and the CFDA have teamed up to release a report measuring the impact of different media at last month’s CFDA Awards, naming Jennifer Lopez as the most influential voice in the days surrounding the event.
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![]( "How luxury brands are raising the stakes on Instagram")
How luxury brands are raising the stakes on InstagramBig-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
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![]( "Versace wins Met Gala social media race for second year running")
Versace wins Met Gala social media race for second year runningThe brand came out on top at the event for a second consecutive year, according to Launchmetrics’ Met Gala Social Media Report, a victory led once again by the influencer powerhouse that is the Kardashian-Jenner clan.
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![]( "Podcast: the future of influencer marketing according to Michael Jaïs of Launchmetrics")
Podcast: the future of influencer marketing according to Michael Jaïs of LaunchmetricsFor over 15 years, Michael Jaïs has been analysing how influencer marketing works. In this French-language LuxurynsightXFashionNetwork.com podcast, the CEO of Launchmetrics explains his interest in the subject.
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![]( "Luxury industry tackles diversity, inclusivity challenges")
Luxury industry tackles diversity, inclusivity challengesFashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.
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![]( "Tokyo Fashion Week strengthens its industry and consumer appeal")
Tokyo Fashion Week strengthens its industry and consumer appealTokyo Fashion Week, kicking off on Monday, has long been considered an incubator for emerging local designers. But now the week is transforming into a platform providing increased industry and commercial visibility.