Following a year heavily affected by the Covid-19 pandemic, a new report from Launchmetrics has measured the success of the luxury industry’s marketing investments, crowning Dior as the undisputed media king.
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47 published items with the word (s) or phrase Launchmetrics in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Dior tops global luxury media charts in Q4")
Dior tops global luxury media charts in Q4 -
![]( "French Federation sets January menswear and haute seasons dates; calculates Media Impact Value of $123 million for previous season")
French Federation sets January menswear and haute seasons dates; calculates Media Impact Value of $123 million for previous seasonThe Federation de la Haute Couture et de la Mode, French fashion’s governing body, has announced the dates for its next menswear and haute couture runway seasons in January 2021, confirming they will take place.
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![]( "Launchmetrics lands in China with acquisition of analytics firm Parklu")
Launchmetrics lands in China with acquisition of analytics firm ParkluFollowing its acquisition of IMAXtree in 2019, the data specialist's second purchase aims to expand its analytics capacities and establish a direct presence in China, where Parklu works with 100,000 influencers.
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![]( "Big four organizers discuss the future of fashion weeks")
Big four organizers discuss the future of fashion weeksAt Launchmetrics' first digital summit, Pascal Morand (FHCM), Carlo Capasa (CNMI), Caroline Rush (BFC) and Steven Kolb (CFDA) discussed a hybrid future for fashion weeks, based on creativity, innovation and flexibility.
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![]( "Launchmetrics to examine the future of brand performance in new virtual summit")
Launchmetrics to examine the future of brand performance in new virtual summitThe digital event, taking place on 5 November, will see more than 20 industry experts come together to discuss the future of brand performance for the fashion, luxury and beauty industries.
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![]( "Adapting to the pandemic: lessons from fashion month")
Adapting to the pandemic: lessons from fashion month'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.
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![]( "Pinterest's 400 million users to get access to Fashion Week shows")
Pinterest's 400 million users to get access to Fashion Week showsHot on the heels of TikTok, Pinterest wants to woo fashionistas by giving them access to Fashion Week catwalks and related events.
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![]( "French Federation releases breakdown of Paris Fashion Week")
French Federation releases breakdown of Paris Fashion WeekThe Fédération de la Haute Couture et de la Mode, French fashion’s governing body, has released the breakdown of the upcoming Paris Fashion Week, revealing that 18 houses currently plan to stage actual physical shows.
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![]( "Pascal Morand and Séverine Merle on re-inventing Paris Menswear during and after the pandemic")
Pascal Morand and Séverine Merle on re-inventing Paris Menswear during and after the pandemicFew fashion organizations have had a busier spring than the Fédération de la Couture et de la Mode. FashionNetwork.com met with Pascal Morand and Séverine Merle to discuss Paris' upcoming digital menswear fashion week.
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![]( "Fédération president Ralph Toledano explains the thinking behind Paris' first digital fashion weeks to FashionNetwork.com")
Fédération president Ralph Toledano explains the thinking behind Paris' first digital fashion weeks to FashionNetwork.comFew executives have more experience in fashion than Ralph Toledano, which is why we caught up with him for a discussion about the unprecedented online seasons which begin on Monday in Paris.