Zalando is the latest fashion giant to unveil an upgraded commitment to circularity with new business practices to embed it “along the full product lifecycle, from developing design standards to investing in recycling”.
German fashion e-tailer Zalando has announced the appointment of Laura Coppen as circularity director. Coppen had been one of the main figures shaping the H&M group's sustainability and circularity strategy since 2016.
H&M Group is diving deep into fashion rental and is now testing subscription rental in China though its innovation department The Laboratory, as well as its COS label and Chinese subscription rental company YCloset.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.
H&M Group’s Weekday is working with the Laboratory, an H&M-funded think-tank, and RePack, a Finnish startup, to trial reusable packaging and on-demand manufacturing in a bid to make online shopping more sustainable.
H&M as a group has been diving deep into sustainability in recent periods and has just announced that it’s “saving” damaged garments in its first-ever Restore Collection, which launches through its COS chain.