The German sportswear company has expanded its partnership with the international esports organization, becoming its official global apparel partner, including for its North America professional teams and creators.
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35 published items with the word (s) or phrase Legends in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Puma becomes official apparel partner of Gen.G esports organization")
Puma becomes official apparel partner of Gen.G esports organization -
![]( "Crocs teams up with Gen.G Esports for Minecraft competition")
Crocs teams up with Gen.G Esports for Minecraft competitionThe footwear brand has joined forces with the global esports organization in order to celebrate the release of its All Family Tie-Dye collection with a build competition in popular sandbox video game Minecraft.
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![]( "Ralph Lauren partners with G2 Esports")
Ralph Lauren partners with G2 EsportsAmerican fashion company Ralph Lauren has teamed up with G2 Esports as its exclusive fashion outfitter.
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![]( "Wear the Future embarks on another Digital Cruise through sustainable fashion")
Wear the Future embarks on another Digital Cruise through sustainable fashionFollowing its first digital runway show dedicated to sustainable fashion in October of last year, the LA-based PR showroom agency is presenting Digital Cruise II, a virtual show created in partnership with EA Games.
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![]( "E.L.F. teams up with TikTok for gaming live series")
E.L.F. teams up with TikTok for gaming live seriesThe cosmetics brand is partnering with the video sharing app and gaming media platform Enthusiast Gaming for the launch of TikTok Gamers Got Talent, a live series showcasing the TikTok gaming community’s skills.
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![]( "Havaianas joins forces with Fortnite for phygital collab")
Havaianas joins forces with Fortnite for phygital collabThe iconic Brazilian flipflop brand has teamed up with the popular online battle royale game for a collaboration featuring both physical footwear and digital content.
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![]( "Longchamp goes hunting for Pokémon")
Longchamp goes hunting for PokémonThe hunt for Pokémon is set to be more on trend than ever during the upcoming Fashion Week in Paris.
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![]( "Primark is latest fashion name to move into gaming")
Primark is latest fashion name to move into gamingPrimark has launched a mobile gaming app named Primark Legends where gamers take the role of a shop assistant in a busy digital shop.
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![]( "Fashion and luxury industries show increasing interest in gaming")
Fashion and luxury industries show increasing interest in gamingThe world of video games has proven to be a highly prized avenue of communication for brands during lockdown, with many taking new game ‘Animal Crossing’ by storm -- and discovering the promising potential of gaming.
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![]( "Luxury consumption increasingly influenced by sustainability, immersive shopping experiences")
Luxury consumption increasingly influenced by sustainability, immersive shopping experiencesSustainability and the customer experience are more and more crucial for the luxury industry, as found in a study by media agency Initiative, which identified six clusters of luxury goods consumers in France.