The German sportswear company has expanded its partnership with the international esports organization, becoming its official global apparel partner, including for its North America professional teams and creators.
The footwear brand has joined forces with the global esports organization in order to celebrate the release of its All Family Tie-Dye collection with a build competition in popular sandbox video game Minecraft.
Following its first digital runway show dedicated to sustainable fashion in October of last year, the LA-based PR showroom agency is presenting Digital Cruise II, a virtual show created in partnership with EA Games.
The cosmetics brand is partnering with the video sharing app and gaming media platform Enthusiast Gaming for the launch of TikTok Gamers Got Talent, a live series showcasing the TikTok gaming community’s skills.
The world of video games has proven to be a highly prized avenue of communication for brands during lockdown, with many taking new game ‘Animal Crossing’ by storm -- and discovering the promising potential of gaming.
Sustainability and the customer experience are more and more crucial for the luxury industry, as found in a study by media agency Initiative, which identified six clusters of luxury goods consumers in France.