With Birkenstock’s hot product status continuing, a new collaboration should only enhance the German footwear producer’s reputation further. It’s teamed up with luxury label Jil Sander on a men’s and women’s collection.
The Federation de la Haute Couture et de la Mode (FHCM), French fashion’s governing body, has unveiled the menswear show calendar for January, and in a major coup it again includes Milan-based Jil Sander.
Ours is not a minimalist era. Yet, remarkably, the design duo of Lucie and Luke Meier have managed to make the house of Jil Sander, the minimalist fashion brand par excellence, seem – indeed be – really relevant again.