It’s been a weird year for fashion retail so far and Q2 in particular saw unprecedented global conditions, so it’s no surprise that the new Lyst Index is different from usual with Nike and Birkenstock's riding high.
As the lockdown continues, consumer e-shopping choices are evolving and a new report shows they want luxury, face masks, rainbow wear, exercise clothing, kidswear and anything worn by the Duchess of Cambridge.
The latest Lyst Index comes in the middle of the biggest crisis to hit fashion in decades. And the luxe search giant said the impact of Covid-19 was felt in the quarter, affecting what people searched for.
Off-White and Bottega Veneta are continuing to ride high in the latest version of The Lyst Index. The Q4 report from the high-end search engine showed that Off-White is again the "hottest brand on the planet”.
If anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.
This has been Bottega Veneta’s year, while Alexander McQueen’s sneakers have enjoyed surging popularity, the former Meghan Markle has been the top influencer and sustainability has been the hottest topic.