Seasalt is preparing for a particularly strong 2022 after the contemporary lifestyle brand outperformed over Christmas. So buoyant is the retailer, it has engaged the services of PwC to advise on its strategic options.
There are eight more young fashion trainees to watch out for. Yoox Net-A-Porter and The Prince’s Foundation have unveiled the new intake of young artisans for the second edition of their The Modern Artisan project.
Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
Otto Group’s UK catalogue-retailer-turned-online-pureplay Freemans is continuing the heavy promotion drive that has seen it advertising on TV this autumn, with its first ever prime time TV ad for the festive season.
John Lewis opened two stores on Monday with the firm taking a phased approach to reopening now that the lockdown has been eased in England. And the company said BFC designer face masks were among the best-selling items.
The British Fashion Council is launching itself enthusiastically into two key projects that support charitable causes, with one focused on coronavirus safety and the other on reducing plastic pollution.