First it was a Rolling Stones store, now mega-band Queen is to open a space on Carnaby Street with an experiential pop-up shop celebrating five decades of its music and featuring fashion collabs, among other items.
Burberry has been putting massive support behind the launch of its Olympia bag. And following recent news that it's opening a series of pop-ups to support the launch, it has now unveiled a major new ad campaign.
On Tuesday December 8, global trend forecasting agency FashionSnoops is bringing together a number of fashion show top executives to try to find answers to the questions about the future of trade shows.
As shops in England prepare to reopen on December 2, the big names are going the extra mile to encourage consumers into physical spaces after a year in which enforced closures have devastated visitor traffic and sales.
As the Covid-19 pandemic continues, it is a priority for brands and retailers to offer reassurance to their customers and provide an enjoyable purchase route that remains in-line with health and safety measures.