The chief executive officer of the Spanish brand is expecting to see “positive results” this year, and reveals the key elements of his growth strategy: a logistics upgrade, bigger stores and omnichannel.
At the opening of a new logistics hub in Barcelona, a 190,000 sq mt facility that will bring the whole operation under one roof, the brand’s CEO announced an increase in sales and promising signs of a turnaround.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
The app designed to inform customers about the environmental and social commitments made by fashion brands is soon to launch on app stores. Formerly called Clothparency, it has now settled on the name Clear Fashion.
Spanish fashion retailer Mango has announced two new additions to its management team. César de Vicente has been appointed as retail director and David Guttiérez has been appointed as director of human resources.