Inditex continued to go from strength to strength in the latest quarter and first nine months of its financial year as its omnichannel strategy and focus on stores in the best locations paid off for all brands.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
As Zara’s fragrance category turns twenty, the clothing brand has enlisted one of Britain’s most esteemed perfumers to develop an exclusive collection of eight scents to take its offering to the next level.
Inditex’s young fashion brand Bershka its strengthening its commitment to sustainability with the launch of a new collection made using eco-friendly materials. This is part of a collaboration with National Geographic.
Zara continues to be the group’s largest brand, while Stradivarius and Uterqüe are the fastest-growing formats. FashionNetwork.com takes an in depth look at brand performance and Inditex’s long-term vision.
Inditex has seemed unstoppable for years and its results on Wednesday showed no sign of that changing any time soon. The fashion retail giant reported H1 sales growth of 7% with new revenues and profits records.
After Shanghai and Paris, the label chose its flagship store on Paseo de Gracia as the ideal location to present its latest Autumn/Winter collection. The exclusive event was held in partnership with Kate Bosworth.