Hundreds of companies ranging from Amazon to Google have been warned against resorting to bogus customer reviews, US regulators said, signalling a crackdown on misleading endorsements that have proliferated online.
After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.
Google and its YouTube video service will pay $170 million to settle allegations that it broke federal law by collecting personal information about children, the Federal Trade Commission said on Wednesday.
The cosmetics group has announced that Sejal Shah Miller has joined the company as senior vice president and global general manager of Smashbox, while Arnaud Goullin has been appointed to the same role at GlamGlow.
Walmart will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising business, as it plans to become a platform for other companies to reach customers.