As its turnaround plan continues, the NYC-based beauty conglomerate announced on Monday that it has appointed Kristin Blazewicz as its new chief legal officer, general counsel and secretary of the board of directors.
The Italian eyewear group has bought a 70% stake in Blenders Eyewear LLC from Chase Fisher, who founded the company in 2012 and remains as CEO with a 30% interest. The company’s full valuation was $90 million.
Sportmax was launched in 1969 as the avant-garde label of Italian fashion group Max Mara. It is now retracing its 50-year history with a book and a capsule collection, and is about to renovate its Paris boutique.
Car maker BMW has inked a five-year licence deal with the eyewear group starting on January 1 2020, for the design, production and distribution of eyeglasses and sunglasses for the BMW, BMW M and BMW M Motorsport lines.