One year after his M.X boutique opened in Paris, d'Azzaro's creative director has confirmed that his menswear brand, which is also available in multi-brand stores and, as of this week, online, is off to a good start.
Paris Menswear Season opens Wednesday with five days of catwalk excitement, and five new debutants on the official calendar, with the capital in an optimistic mood following the victory Emmanuel Macron and his new party.
Familiars names like Azzaro and Ronald van der Kemp will take guest turns on the Paris Couture runway this July, as will some newcomers — Belgian label A.F. Vandervost and American labels Proenza Schouler and Rodarte.
Designers at Paris fashion week mixed spectacle and showbiz to swing the fashion spotlight away from Hollywood's Oscars, with enough zippers, fringing and space-age chic to keep the photographers busy.
Renzo Rosso, the founder of Diesel, says competition for hot designers is now as intense as for football stars, as shown by the speed at which big luxury groups such as LVMH are investing in promising new fashion names.