All the biggest makeup brands are succumbing one by one to the temptation of collaborating with the hottest online beauty influencers to boost their star count, and August has been full of surprise announcements.
The makeup artist and YouTube star announced on Instagram that he is releasing his own line of cosmetics this fall, part of a recent trend where social media personalities leverage their following to create a product.
Parsons is the personal makeup artist for Gigi Hadid, who has been a face of Maybelline since 2015. Having worked on Maybelline campaigns starring Hadid, Parsons will take on a more official role at the cosmetics brand.
Over 1,000 cosmetics are on the list compiled by French consumer rights group UFC-Que Choisir, featuring substances regarded as "undesirable",12 compounds being classified as "worrying," including endocrine disruptors.