The makeup artist and YouTube star announced on Instagram that he is releasing his own line of cosmetics this fall, part of a recent trend where social media personalities leverage their following to create a product.
Parsons is the personal makeup artist for Gigi Hadid, who has been a face of Maybelline since 2015. Having worked on Maybelline campaigns starring Hadid, Parsons will take on a more official role at the cosmetics brand.
Over 1,000 cosmetics are on the list compiled by French consumer rights group UFC-Que Choisir, featuring substances regarded as "undesirable",12 compounds being classified as "worrying," including endocrine disruptors.
A jump in luxury cosmetic sales at L'Oréal offset a weak first quarter for several of the French company's other divisions, with overall like-for-like revenues 4.2 percent higher, slightly above forecasts.