On Tuesday, outdoor apparel specialist Lafuma, owned by Swiss group Calida, announced it has received a firm acquisition offer for its mountain apparel brand Eider from its South Korean distributor K2.
Romain Millet, who has led Beaumanoir Group’s China operations since 2016, has left the Brittany-based business for a new role as North Asia president of LVMH’s watches division and has been replaced by Jérôme Cambounet.
Continued investment in its ecommerce channel has helped Switzerland’s Calida Group deliver a 4% sales increase in constant currency in the first half of 2019, while operating profit rose by more than 15%.
The great outdoors are a magnet for space-starved urbanites. As outdoor wear is increasingly directional, FashionNetwork.com explored the OutDoor show to verify if mountain apparel brands are profiting from this trend.
The brand owned by Millet Mountain Group wants to win over urban consumers in summer 2020, introducing a range with urban-style cuts and colours as part of its top collection, in addition to mountaineering products.
American newcomers Bode and Phipps made their Paris runway debuts at the city's men's fashion week on Tuesday morning, with the former indulging in a trip to the circus, while the latter set its sights on the skies.
Swiss lingerie/outdoor group Calida (parent company to brands Lafuma, Aubade, Millet, Eider, Oxbow) has reported a 10.7% rise in sales in H1 2018, driven chiefly by the eponymous lingerie and homewear label.