JD Sports is planning to expand the Go Outdoors retail brand that it bought from its previous private equity owners last year and has signed up for a major distribution centre as well as reporting higher sales.
JD Sports confounded the sceptics in H1 with sales and profits powering ahead, despite nervousness over intense competiton and fewer major launches. And the company is expanding fast abroad as well as in the UK.
In sports, it’s all about winning and JD Sports Fashion certainly won the sales/profits race last year. It prospered on the athleisure trend, on digital growth and investment to ensure brands want it to sell their goods.
British retailer JD Sports Fashion expects to post full-year results towards the upper end of market expectations after strong demand at its core sports division helped it to achieve record first-half trading.