Max Mara's Max&Co has teamed up with Margherita Maccapani Missoni in the first of a new series of of design partnerships entitled &Co.llaboration, as the Italian creator returns to design after a six-month hiatus.
It was the young brands that offered up the most original runway shows in Milan on Friday, from Act N°1's live chamber orchestra and crinolines, to the hypnotic afterparty-like lighting effects at Sunnei.
Friday morning in Milan was all about two labels built on Italian savoir-faire – Tod’s and Missoni, but where the former staged its best-ever ready-to-wear collection; the latter lost its way under a new designer.
The Milan women’s fashion week starts on Tuesday with a schedule of 173 events, 65of them catwalk shows, featuring the return of Cavalli, Versace and Jil Sander, MM6’s first physicalshow and many interesting new names.
The Middlebury, Connecticut-based watchmaker announced on Wednesday that it has signed a strategic licensing agreement to produce timepieces for the American luxury brand owned by Authentic Brands Group since 2013.
Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
Milan Fashion Week is scheduled on September 21-27 with an extensive programme including 65 shows, 42 of which will have in-person guests. Physical events will be in a majority, 125 as opposed to only 46 digital ones.
The Milanese event was not held in 2020, and will be back on September 5-10 with a new format. Fashion names like Hermès, Missoni and Rick Owens will notably feature at Fuorisalone, the event’s parallel programme.