This summer’s Milan menswear season may have been cancelled due to the pandemic, but Ermenegildo Zegna is still planning a show – though with a radically new digital format. Alessandro Sartori explains exactly how.
Half the audience attending the first show of the new Milan menswear season had arrived from Pitti at Stazione Centrale. And they returned to the station in the evening for the latest Ermenegildo Zegna XXX collection.
The three-day Milan Men's Fashion Week kicking off on January 11 features a much-changed line-up, losing eight names, including Giorgio Armani, and introducing eight new ones, among them John Richmond.
The Middle Eastern luxury group Chalhoub and the French business Reworld Media have announced the creation of a joint venture that will publish content geared towards the new generation of consumers in the Middle East.
Think of it as the Triple Z of fashion. Before a crowded audience inside its tennis court style stand in Pitti 94, Z Zegna on Tuesday revealed its first ever ambassador – handsome tennis star Alexander Zverev.
Against the backdrop of dicussions during March of a possible merger between Marie Claire and Mondadori, the magazine, headed by Mariainne Mairesse, has unveiled its newest iteration, with a stronger fashion slant.