DIY dress-making, live-streamed cookery and yoga sessions, competitions: many ready-to-wear labels and retailers are featuring daily activities on their social media channels to amuse their fans and stay connected.
H&M, Uniqlo, Gap and Starbucks among others have taken measures to deal with the coronavirus outbreak in China, closing several branches in the Wuhan area and, in some cases, elsewhere in the country too.
The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.
It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.