In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
Balmain is the latest fashion house to launch its own podcast. Named L’Atelier Balmain, the house’s podcast debuts a 10-part series concentrating on key aspects of Balmain’s unique history and singular DNA.
You can’t keep a good showman down. And few are better fashion fantasists than Olivier Rousteing of Balmain, whose latest collection was an homage to the one thing all of us have been gasping for – travel.
On Wednesday, creative director Olivier Rousteing organised a photoshoot for Balmain's 2021 pre-collection at its store on Paris’ rue Saint-Honoré. The event was visible from the street through the store’s windows.
Balmain has appointed Tancrède de Lalun to be group director of merchandising at the Paris house. A graduate of the Institut Français de la Mode, de Lalun has lengthy experience in merchandising and luxury goods.