Unilever's battle with rising costs will take centre stage at its third-quarter results on Thursday, with investors focused on whether it will cut its profit margin forecast for the second time this year.
Unilever and Procter & Gamble, the world's top two advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs.
Procter & Gamble Co reported fourth-quarter sales on Friday that beat analysts' estimates, but warned that rising commodity and freight costs would take a $1.9 billion bite out of its earnings this year.
Unilever, P&G and other major consumer goods manufacturers are touting lower-priced brands and discounts to woo penny-pinching shoppers struggling through the most severe global recession since the Great Depression.
Sales for US consumer goods group Procter & Gamble grew by 9% in Q1 of the current financial year, as the group continues to benefit from rising demand for household detergents and personal care products.
The cosmetics conglomerate is facing a class action lawsuit from shareholders claiming that the company provided misleading information about its acquisitions of the P&G specialty beauty business and Kylie Cosmetics.
The German sport giant has picked an executive from outside the group to take charge of the French market, as Mathieu Sidokpohou, formerly global vice-president at Danone, replaces Guillaume de Monplanet.