In January, the Florentine event organizer is planning to replicate the format it explored in June, hosting its two flagship trade shows, Pitti Uomo and Pitti Bimbo, simultaneously from January 11 to 13, 2022.
The fashion trade fair is making its physical comeback in NYC at the end of July, when it will welcome 67 international and domestic companies to its first in-person event since the start of the Covid-19 pandemic.
Florentine trade fairs Uomo, Filati and Bimbo wrapped up on Friday, following what was, according to organisers, a better-than-expected run. For most exhibitors, this physical edition was all about meeting up again.
On Thursday, the South African designer, LVMH Prize winner in 2019, unveiled his first menswear collection at the Florentine show he is a special guest of, his half-ranger, half-cow-boy style both elegant and engaged.
On Wednesday, the Florentine show opened its 100th edition, hosting nearly 400 exhibitors with a cheerful mood, veined with the attending menswear professionals’ excitement at finally getting together again.
Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
The next men's fashion season has been confirmed. The London, Milan and Paris Fashion Weeks will take place from 12 to 27 June, while Pitti Uomo will return with a physical event scheduled to run 30 June to 2 July.