Boohoo announced its new management incentive plan on Friday and the extent of the potential rewards for the top team underline just how confident the company is in its ability to expand and to grow its overall value.
Boohoo-owned PrettyLittleThing is linking up with payments specialist Laybuy to allow its customers to spread the cost of purchases over six weekly interest-free instalments from the end of this month.
Boohoo has just splashed out £269.8 million to buy the 34% of PrettyLittleThing it didn't already own with the firm now in full control of a brand that's nearly 10 times larger than when it first bought a stake in 2017.
Boohoo has shown its strength by raising nearly £200m and it plans to use the cash to buy brands in Europe and the US. But it won't be moving into physical retail so labels it buys should also prepare for store closures.
Boohoo has reported impressive full-year results and, perhaps more importantly, delivered a coronavirus update. The e-tail giant said that while it had taken a sales hit during March, sales in April have been rising.