Boohoo.com went from strength to strength last year as sales doubled and profits surged. And its short-term aim of being a £1bn op is dwarfed by its longer-term goal of leading the e-tail market with £3bn in sales.
Large shareholders in British online fast-fashion retailer boohoo see market concerns over the company's profit margins as overblown and are making the most of a share price rout to add to their holdings.
Boohoo continued its impressive run in the last months of 2017 with its main brand, as well as PrettyLittleThing and Nasty Gal, all powering ahead globally. Can surging growth continue? The company thinks it can.
The first half saw stunning sales rises at Boohoo.com and while margins suffered, growth in menswear and specialist product, a focus on international expansion and on integrating its acquired brands really paid off.