Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.
Avon announced on Monday the appointment of Benedetto Conversano to the newly-created role of Chief Digital & Information Technology Officer. Heather Payne has also been appointed as Chief Technology Officer.
LVMH is close to acquiring a new perfume brand, Jean Patou, for its portfolio and has done it very much on the quiet. The French conglomerate took management control last year without any fanfare from Designer Parfums.
Avon has appointed former L'Oréal Paris GM Anna Chokina and promoted Elena Degtyareva as two new global VPs. The company also announced that Marco Brandolini has been named as GM of Italy and the Mediterranean.
A deal between Carrefour and Tesco to team up on global purchasing will help them not only cut prices but also expand their own-label ranges, tightening a squeeze on major brand producers such as Nestle and Kraft Heinz.